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Influenced by hot rod and rockabilly culture and committed to keeping the no-stress, just-cruise attitude of cycling alive, the founders began developing bikes that would turn the heads of cyclists and car-enthusiasts alike. Before long, the striking lines and curved frames of Electra cruiser bikes became a mainline staple on sunny boardwalks, city streets and neighbourhood streets across the country.
In 2003, Electra unveiled a new crank-forward design – the Townie – that combined aspects of the cruiser bicycle frame with the laid-back positioning of a recumbent. The comfort and sheer fun of the Townie allowed non-riders to share in the joy of cycling, and it inspired masses of formerly active riders to return to the sport.
In 2014, Trek acquired Electra Bicycle Company to provide business and logistics support to aid in the development of the brand, ensuring that the hang-loose attitude that defined Electra will continue inspiring cyclists around the world.
Electra's Townie ®, is the perfect run-around-town bike for riding to the farmer's market, grabbing a coffee or just rolling around the neighborhood.
It’s your city. Ride like it. Loft™ is a lightweight commuter bike inspired by those who live, breathe and ride in cities all around the world. Designed with functional minimalism in mind, the clean lines and straight bars give it a nice, unaffected look.
Individuality comes standard. This is the bike that started it all. We launched the company on the idea that we could improve an American classic. So we opened up the frame geometry, moved the pedals forward, relaxed the seat angle and gave the entire body some breathing room. The result was a less clunky, more ergonomic ride that features our patented Flat Foot Technology®. And then we dialed it in with our signature Electra style and attention to detail.
You can almost feel the cobblestones beneath your wheels. Our take on the Dutch city bike, the Amsterdam® will make you fall in love with cycling all over again with its elegant combination of practicality, comfort and style. Fast-rolling 700c wheels mixed with our patented Flat Foot Technology® provide a smooth gliding ride while the full chain guard and fenders let you ride without fear of messing up your threads.
Go to the market. Go to the beach. Go get coffee. The Electra Townie® Go! is an easy-to-use, fun-to-ride, pedal assist e-bike with surprising power that’ll make you want to go forever. You can flatten hills and shorten distances with the Bosch Active System and four levels of power support from Eco to Turbo mode. Multi-gear functionality lets you control output and battery life.
The Townie’s Flat Foot Technology® frame combined with a lower center of gravity and 26” puncture-resistant Schwalbe balloon tires, provide an upright and comfortable ride. Color-matched fenders keep you clean, LED lighting keeps you safe and a rear rack can carry everything you need. It’s impossible not to smile while riding a Townie Go!.
When you gotta go, you get a Go!